I just watched the opening sequence of Hotel Costiera, the new Amazon series starring Jesse Williams as an ex-marine -cum- fixer at a luxury hotel on the Amalfi Coast. For a few glorious minutes, Williams cruises down an empty Strada Statale 163 on cherry red Vespa Primavera – no cars, no people, just curves and sea. Add some lemons and you have the Amalfi Coast dream.

Reality, of course, is a bit different. The SS 163, famous for its cliff-hugging curves from Punta Campanella to Vietri sul Mare, becomes a frustrating parking lot from June through August, as everyone swarms the coast’s charming towns like Positano. Ravello,Furore, Cetara and Nerano.

“Overrated,” “Overcrowded,” “Why I’ll Never Go to the Amalfi Coast Again,” warn the headlines. They’re not wrong. A few days on the Amalfi Coast can be exorbitant, congested, and relentlessly overshared on Instagram and TikTok. But after five days of full immersion research, I can definitely say it is worth it – at least once in your life.

Amalfi Coast Beauty That Breaks Your Heart (And Maybe Your Wallet)

The Amalfi Coast is undeniably glorious and heartbreakingly beautiful, which is why it draws hundreds of thousands of visitors, like myself, to its craggy coastline each summer. Even dead stopped in traffic on the way to Praiano, we were smiling and couldn’t stop commenting on the view. With each curve, a colorful town emerged, terraced gardens unfolded and beach clubs dotted the coast line, all backdropped by sapphire blue.



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